It’s the 1980’s and Gallo rockets to the top of the new lucrative wine cooler market with a brilliant ad campaign for its Bartles and Jaymes brand. But long held resentments, buried secrets and lurking distrust bubble up to the surface when the “unknown Gallo brother,” Joe, Jr., launches a cheese business under the label of Joseph Gallo. Now Ernest, Julio and Joe Jr. fight a final bitter trademark battle in court over the family fortune and legacy. Listen ad-free on Wondery+ hereSupport us by supporting our sponsors! Privacy Policy and California Privacy Notice.