Scott shares his founder's story of how we went from working on one of the first independent content distribution platforms on the Internet, to Tinder and on to founding his own company.Scott and Brandon talk marketing, churn and building a company.You'll enjoy this episode because Scott is a peak performer in the product and marketing world and drops tips on how you can build a better product and reduce churn.About Scott HurffScott is an entrepreneur, product creator, designer, writer, and dad.  He has seen it all in Startupland: VC-backed rocket ships, VC-backed rocket explosions, marketplaces, consumer apps, and one of the first independent content distribution platforms on the internet. He was on the founding team of Tinder’s first acquisition, where he created some of the app’s most successful early revenue features. Previous to that he was on the founding team of Casa, the world’s first consumer-friendly Bitcoin self-custody provider. O’Reilly published his book, Designing Products People Love, which Scott Berkun called “a thoughtful and charming guidebook for making great things.”Scott now helps SaaS operators build healthier subscription businesses with his latest company, Churnkey.SHOW NOTES 00:00:00 Intro and beginning of Scott's Story00:07:25 Marketing Analysis at AOL and Churn Management00:24:18 Back to Scotts story01:16:00 Scott's High Percentage Tips (HPTs) for YouEPISODE LINKS:ChurnKey-> https://churnkey.co CONNECT WITH USGet Your Weekly EDGE Newsletter. It's FREE.Bottom Line Up Front (BLUF)Brandon writes a weekly email newsletter called EDGE that over 22,000 people rely on for an edge to achieve their best selves in business and life.ContentBrandon writes about what he knows...lessons from 2x exits, 20+ strike outs Venture Capital, Marketing at AOL, writing a #1 Amazon Best Seller, Podcasting, Angel Investing, Philanthropy, Public service, Fitness and Peak Performance.Who it's forPeople that want to achieve their full potential.Claim your edge with others who have been getting a step ahead. Link to sign up: https://edge.ck.page/bea5b3fda6 A Podcast for entrepreneurs and peak performersOther great podcasts worth listening:PRODUCTIVITY Podcast - Daily productivity tips in less than 5 minutes an episode..backed by science. MARKETING Podcast- The MARKETING podcast brings you marketing science, case studies that reveal successful marketing techniques and teach strategic marketing analysis wher...