Renee Cizel & Giorgia Rossi from Possum Play, sellers of the play sofa that transforms into 100s of different configurations! Founded in 2021 they now sell internationally via their 3 country specific Shopify stores, with 40,000 happy families loving the product already.  Hit PLAY to hear:   How Possum Play hit 40,000 customers with just a 3-person team  The smart, low-budget strategy behind their global expansion  Why they fulfilled their first containers by hand—and what it taught them  The "do it yourself until you can’t" rule that protects their profits ️ How they built a hero product and resisted the urge to over-expand  The hiring mindset shift that helped them scale without burnout  Key timestamps to dive straight in: [05:07] "Appreciation for 3PL Partners" [10:02] Founders' Struggle: Control vs. Growth [13:44] Hiring for Potential, Not Experience [14:31] "Impact of Past Experience on Success" [18:08] Word-of-Mouth Growth Strategy [19:51] Listen to Renee and Giorgia’s Top Tips!   Full episode notes here: https://ecmp.info/545Download our ebook >> https://ecmp.info/ebook "500 Top Tips to Make Your eCommerce Business More Profitable"Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your ProfitsGet all the links and resources we mention & join our email list at https://ecmp.infoLove the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.Interested in being a Sponsor? go here: https://ecmp.info/sponsor This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/