In this episode of The Founder Tapes, I sit down with Lyn Nguyen, the powerhouse behind Auvie Consultants, a boutique agency revolutionising e-commerce operations for seven and eight-figure brands. Lyn shares her journey from leading operations at MiHIGH to founding Auvie Consultants in early 2023, driven by her passion for streamlining e-commerce logistics and systems.Recognised as one of Inside Retail’s Top 50 People in E-Commerce for 2025, Lyn delves into the often-overlooked realm of backend operations, emphasising the importance of efficient systems over flashy marketing tactics. She discusses how her hands-on, tailored approach helps brands scale sustainably, saving clients hundreds of thousands through optimised supply chains. Follow The Founder Tapes on Instagram, TikTok and LinkedInSubscribe to The Founder Tapes on YouTube! –Find Auvie Consultants: https://www.auvieconsultants.com/    –Music License Number - QK7rZS  Hosted on Acast. See acast.com/privacy for more information.