Join Detavio Samuels on The Blackprint as he sits down with the remarkable Fawn Weaver, CEO and founder of Uncle Nearest. In this episode, Fawn shares her journey, from her childhood and early entrepreneurial ventures to the challenges of building a whiskey brand. She dives into her philosophy on being authentic, the difference between equity and control in business, and the importance of storytelling and strategy. Fawn also speaks about overcoming personal adversity, her approach to marketing, and why maintaining hope is important for success.