In this episode, we're back with another two-part series with a marketing leader in our portfolio, this time from leading Southeast Asia logistics technology platform Janio Asia. Janio co-founder and Head of Marketing Nathaniel Yim shares in this first part the origins of the Janio brand and how they leveraged on thought leadership and content strategy to build a credible and trustworthy brand for an emerging startup in a traditional sector like logistics.Timestamps01:35 How Nathaniel co-founded Janio;03:42 Thought process behind developing the Janio brand;06:22 Janio's content marketing strategy and how it links to commercial success;10:49 Examples of benefits of content marketing for Janio clients;12:52 Engaging entire company in marketing efforts;14:52 Engaging ecosystem partners in marketing efforts;TranscriptAbout our guestNathaniel Yim joined the founding team at Janio in 2018 after graduating and pursuing several branding and marketing roles at consulting firms the year prior. He has since taken the lead of Janio's marketing efforts across Southeast Asia, building the marketing team and new brand from scratch, covering areas like PR, lead generation, website development, account-based marketing, sales enablement, SEO, as well as representing the company at public speaking engagements and podcasts like this one for branding amongst others.MusicSix O'Clock Rush by TrackTribe c/o Youtube StudioManhattan by Dyalla c/o Youtube StudioThe content of this podcast is for informational purposes only, should not be taken as legal, tax, or business advice or be used to evaluate any investment or security, and is not directed at any investors or potential investors in any Insignia Ventures fund. Hosted on Acast. See acast.com/privacy for more information.