This week on The Silly Little Girls Club, Samantha welcomes Eshita Kabra-Davies, founder of By Rotation, the world’s first social fashion rental app and a global movement for sustainable style.What began as a honeymoon wardrobe dilemma turned into a fashion-tech platform transforming consumption and empowering women to monetise their wardrobes. Today, By Rotation is a community-driven app with 85% retention, global expansion to the US and UAE, and a mission to make sustainable fashion mainstream.In this episode, Eshita shares:How she built By Rotation from side hustle to venture-backed startupTackling fast fashion through circular consumptionBootstrapping, fundraising and fighting the female founder funding gapBuilding a global fashion rental community and social networkProfit with purpose: scaling while staying true to sustainability✨ Connect with Eshita + By Rotation:Instagram: @arentyoueshitaBy Rotation: byrotation.comInstagram: @byrotationofficial️ Join The Silly Little Girls ClubInstagram @Sillylittlegirls.clubTikTok @sillylittlegirls.clubWatch On YouTubewww.sillylittlegirls.club Don’t forget to listen, subscribe, rate and share this inspiring episode. Season 3 of The Silly Little Girls Club is proudly sponsored by Sephora— discover inclusive beauty, your way.