In this episode, Shiv Shenoy, an expert in authority building and personal branding, shares his journey from the corporate world to entrepreneurship, detailing his experiences with burnout and the transformative power of writing. He emphasizes the importance of building authority through content and how writing a book can enhance professional credibility. The conversation also explores strategies for navigating career transitions, overcoming fear, and creating a content ecosystem that supports authority building. Takeaways Shiv transitioned from a corporate career to entrepreneurship due to burnout. Writing a book can position you as an authority in your field. Building an authority content ecosystem is crucial for success. Short, medium, and long-form content serve different purposes in authority building. You don't need to be a professional writer to write a book. The journey of writing a book can be structured and guided. Fear often holds people back from pursuing their true passions. Identifying your expertise and target audience is essential for monetization. Creating a marketing funnel is important for business growth. Saying no to lucrative but misaligned opportunities can lead to personal growth. Chapters 00:00  Introduction to Shiv Shenoy's Journey04:33  Transition from Corporate to Entrepreneurial Life07:18  The Impact of Burnout and Hospitalization10:11  Finding Purpose and Building Authority13:04  The Role of Writing in Authority Building15:34  Strategies for Writing a Book17:49  Navigating Career Transitions with a Book20:35  Engineering the Journey for Your Audience26:39  Building Trust Through Value29:16  Identifying Your Expertise32:43The 12-Week Book Writing Program35:29  Creating an Authority Content Ecosystem41:39  The Power of Saying No45:54  Living Without Fear of Failure You can connect with Shiv at.. LinkedIn: https://www.linkedin.com/in/shivshankershenoy     Connect with Natalie... Check out my new Notion "9-5 TO BIZ TRANSITION ROADMAP" https://www.notion.so/9-5-TO-BIZ-TRANSITION-ROADMAP-44e6ed2575ba4581ae26e8e55350b118 Check out my new Notion "Optimise Your LinkedIn Playbook & Checklist" https://www.transitionwithpurpose.com.au/linkedin-playbook Check out my other FREE CLASSES and resources here https://www.transitionwithpurpose.com.au/free-courses  You can also sign up to my COURSES here https://www.transitionwithpurpose.com.au/courses  Send me a DM on INSTAGRAM @transitionwithpurpose  Connect with me on LinkedIn: https://au.linkedin.com/in/natalie-tran-coach-melbourne          Real Estate by LesFM | https://lesfm.net/corporate-background-music/ Music promoted by https://www.chosic.com/free-music/all/ Creative Commons CC BY 3.0 https://creativecommons.org/licenses/by/3.0/  See omnystudio.com/listener for privacy information.