Sales growth doesn’t just come from acquiring new customers—it comes from turning existing ones into repeat buyers and powerful advocates who bring you referrals. In this episode, I’ll share how MSMEs can create systems that transform ordinary customers into loyal promoters. We’ll break down the psychology of advocacy, explore a practical framework to build repeat and referral engines, and bring in a Vedantic insight on the cycle of giving and receiving. If you’ve ever wondered how to get more business from the customers you already have, this episode will give you the clarity and steps you need.