If you often feel forced to drop prices to win deals, this episode is for you. Here, we go deep into Negotiation Masteryfor MSMEs — how to protect your margins while still closing high-quality customers. I unpack why most negotiations fail even before pricing is discussed, and how to reset the whole conversation from “rate” to “value, risk, and outcomes.” You’ll learn my 7C Negotiation System (Calmness, Clarity, Context, Curiosity, Confidence, Contrast, Commitment) along with practical lines you can start using in your next meeting. Through MSME scenarios and a Vedantic insight from the Bhagavad Gita, we explore the inner game of staying steady, respectful, and confident under pressure — so that you negotiate from power, not fear. Best for: MSME founders, sales heads, and B2B sales professionals dealing with constant discount pressure. Next Step: To equip your team with full consultative selling and negotiation frameworks, explore my Sales Growth Mastery 2-Day Program and L3 Diamond via my Beacons profile.