My guest today was discovered on the Turner or now, Warner Media campus since the AT & T acquisition, during one of the Bridge showcase events with its partners from Tel Aviv. There is more about this on the WatchPitch website and in an upcoming podcast episode. But here is what got my attention, and after we posted the short video of this company’s invention and IP with thousands of views and comments throughout the day I just had to talk with Co-Founder and CEO Yossi Meshulam. And this is someone who understands pitching, the tribulations of moving from a corporate life to an entrepreneurial one, and what it takes to fully grasp, understand and communicate their value proposition to investors. We learn from Yossi the importance of understanding the core DNA of your company and being willing to pitch that to investors perhaps more than 150-times ...how experience from a corporate track can absolutely contribute to your success as an entrepreneur and finally the importance of the wow factor, surprise and delight with your product or services with your customers. If you that kind of passion, well that my friends is a formula for success !