Finding a deep emotional reason to change won't save you when stress hits hard. The only thing that guarantees transformation when motivation fades is making the hard decision to take radical ownership of everything in your life.In this episode, I break down exactly why relying on motivation keeps you stuck in a cycle of failure and how shifting to a mindset of radical ownership gives you your power back.I used to preach that your why should make you cry, but I realized that emotional reasons crumble the moment you get tired or busy.Tune in to learn about the seven specific codes of ownership that allow you to stop making excuses and start building the consistency required to be an Alpha OG.Enjoy the episode.Listen to This Episode on Your Favourite Podcast Platform:https://over40alphapodcast.com/Subscribe and Listen on Spotify:https://open.spotify.com/show/6LbGE6ySH5VlIQ8LosKpVGSubscribe and Listen on iTunes:https://podcasts.apple.com/ca/podcast/the-over-40-alpha-podcast/id1446632685Timestamps:00:00 - Introduction04:26 - My rock-bottom story and the excuses I used09:53 - What radical ownership really means17:15 - Why your "why" matters less than ownership24:04 - The power of ownership in everyday life28:16 - The freedom in facing the truth33:03 - Seven radical ownership codes explained34:01 - Code 1: No fault, still mine36:56 - Code 2: Excuses are theft39:36 - Code 3: Own the moment42:45 - Code 4: Energy is my job45:23 - Code 5: Standards over feelings47:38 - Code 6: If I don't own it, I can't change it49:06 - Code 7: The mirror doesn't lie51:21 - Your 7-day ownership assignmentMentioned in the Episode:90-Day Swole and Shredded Challenge and the Alpha Mindset Academy: https://over40shred.com/ss90vipJOIN THE BROTHERHOODIf you're over 40 and ready to reclaim your strength, confidence, and purpose, this is your tribe.✅ Built for 40+ men✅ Strength-based workouts + simple, flexible nutrition✅ Real coaching. Real accountability. Real community.Start your transformation today for just $1: https://www.over40alpha.comYour support of the Over 40 Alpha Podcast helps change lives—one man, one rep, one transformation at a time.Please Review and Share the Podcast:Leave a 5-star review here:https://podcasts.apple.com/us/podcast/the-over-40-alpha-podcast/id1446632685Connect with Funk Roberts:- Website: https://www.over40alpha.com/- Instagram: https://www.instagram.com/funkrobertsfitness- Facebook: https://www.facebook.com/funkrobertsfitness- Funk’s Book: <a...