Paul Sutton and Borys Ulanenko discuss the role of AI in benchmarking for transfer pricing, including the practical problems that AI can address, how AI can help TP professionals to demonstrate that their benchmark analyses are robust, and some common misconceptions around the use of AI. Borys is the founder of ArmsLength.AI. This platform introduces AI solutions to complex tax challenges, streamlining data analysis and enhancing decision-making accuracy. Before ArmsLength.AI, he worked at Aibidia, focusing on digital solutions in the same field.  Paul and Borys discuss: The problems inherent in the benchmarking processThe challenges that TP professionals face when creating benchmarking analysesThe role of AI in addressing these issuesReal-world examples of how AI can make benchmarking analyses that are more robust, and demonstrably soExamples of what ArmsLength.AI does for its clients, and its pricing modelsCommon misconceptions around the use of AI, and what people should consider when assessing any AI tool on the market. Hosted on Acast. See acast.com/privacy for more information.