Welcome to the 13th episode of The Sesame Podcast, designed to help you navigate through uncertain times.Mark Charlesworth, our Head of Business Consultancy, is once again the host as he speaks to Peter Simpson, Global Head of Partnerships at Trustpilot. Peter has spent most of his career working with consumer engagement brands, previously he was the Chief Marketing Officer for the review platform Reevoo, and then Director of Partnerships for the consumer association Which?. Peters joins Mark to share with us his thoughts on how consumers have adapted their behaviour in the COVID world.In this episode, we hear from Peter as he talks through review strategies; changes in communication regularity; the value of trust, proactive actions and localised confidence amongst other topics. Before discussing what he's seen in the financial services space and how other brands are adapting to the 'new norm'. Hosted on Acast. See acast.com/privacy for more information.