Historically, referrals were the cornerstone of many businesses, particularly in industries like construction and home services. The idea was simple: provide excellent service, and satisfied customers would naturally spread the word. However, this model is becoming obsolete as the way consumers engage with services evolves.In this episode, Brad talked about:Reasons why referrals are drying up and how to effectively address this issue in your business.Understand why relying solely on referrals is not a sustainable business strategy.How modern homeowners shop and communicate differently.Five key reasons for declining referralsActionable tips on how to market your business beyond referrals.How to turn clients into raving fans for better referrals.Link to Resources:Grab Brad's tell-all book: The Contractor Profit Blueprinthttps://thecontractorprofitblueprint.comHelp us get the word out to other contractors by leaving us a review or sharing our podcast! Hosted on Acast. See acast.com/privacy for more information.