Communication has a blueprint, much like building a house. You can’t put on the roof before you’ve laid the foundation. In the same way, you must follow a structure when communicating if you want to capture and hold someone’s attention.In this episode, Brad and Aurora talked about:The importance of the "hook" in communicationUnderstanding the neuroscience of communicationCrafting compelling stories for your audienceIdentifying your ideal client and setting boundariesThe value of practice and preparation in communicationResources for improving your messaging skillsMentioned:Website: https://www.aurorawinter.comLinkedIn: https://linkedin.com/in/AuroraWinterYouTube: https://www.youtube.com/AuroraWinterLinktree: https://linktr.ee/AuroraWinterOne Sheet with Sample Questions: https://aurorawinter.com/onesheet/Aurora-Winter-Impact-One-Sheet.pdfTurn Words Into Wealth Gift eBook for you: https://dl.bookfunnel.com/7o54im0y52Magic, Mystery and the Multiverse Gift eBook for you: https://dl.bookfunnel.com/bd91o9fg2zLink to Resources:Grab Brad's tell-all book: The Contractor Profit Blueprinthttps://thecontractorprofitblueprint.comHelp us get the word out to other contractors by leaving us a review or sharing our podcast! Hosted on Acast. See acast.com/privacy for more information.