Businesses are always looking for new ways to draw and keep good employees in today's competitive job market. One of the best ways to do this is to mentally invest in new employees. Employers can encourage loyalty, raise job satisfaction, and eventually keep more employees by putting an emphasis on emotional investment during the onboarding process.In this podcast, Brad and Servecraft talk about:The mission and structure of Servecraft and its subsidiary companies.Insights into their unique onboarding process, including the famous "swag table.The importance of making new employees feel valued and prepared from day one.How social media, particularly TikTok, has become a powerful recruiting tool for their company.Tips on how to identify the right candidates and foster a positive company culture.Mentioned:Websites: https://servecraft.com/https://crownmechanical.com/Email: info@servecraft.comFacebook: https://www.facebook.com/profile.php?id=61554477282955Instagram: https://www.instagram.com/serve.craft/LinkedIn: https://www.linkedin.com/company/servecraft/TikTok: https://www.tiktok.com/@crownmechanicalLinks to Resources:Grab Brad's tell-all book: The Contractor Profit Blueprinthttps://thecontractorprofitblueprint.comHelp us get the word out to other contractors by leaving us a review or sharing our podcast! Hosted on Acast. See acast.com/privacy for more information.