Send us a textIn this episode, Cindy Slack shares her journey in the massage therapy industry, beginning in 1999. She discusses how she navigated the challenges of starting out when massage therapy was less popular and the limited options for employment pushed her towards becoming a business owner. Cindy introduces her innovative software solutions, Body Work Buddy and Body Work Media, which help massage therapists with online scheduling, client management, and social media content automation. Throughout the episode, Cindy emphasizes the importance of organization, continual learning, and maintaining a balance between practicing massage and managing the business side of things In this episode, Julie and Cindy discuss: Successful massage therapy practice  BodyWorkBuddy online scheduling tool  Marketing tips for massage therapists  Innovative social media strategies  Continuous learning in massage therapy Timestamps: 00:00 Introduction 01:07 Early Career Challenges 02:32 Becoming a Business Owner 06:30 Developing BodyWorkBuddy 09:15 BodyWork Media and Social Media Tips 17:05 The Importance of Continuous Learning 22:03 Community and Mentorship 29:25 Final Thoughts and Wrap-Up  More about Cindy Slack Learn more about www.bodyworkmedia.com    Check out www.bodyworkbuddy.com Free 90 Day Content Calendar I’ve been a massage therapist since 1999. I still maintain a private practice today, specializing in ashiatsu. In 2009, I co-founded Bodywork Buddy Massage Software, and have spent the last 14 years helping massage therapists run their business smoothly and effortlessly with simple-to-use tech for online scheduling and practice management. My latest adventure is a merging of my tech expertise, tools, and marketing experience gained from both my private massage practice and massage software business to create the seamless digital marketing tool of Bodywork Media which includes automated social media posts for massage therapContact me for a free sample:email - info@handcraftedtherapy.com text/call -  972-658-7722 Order it online: handcraftedtherapysupplies.com Visit our store:3303 North Central Expressway #240Plano, TX 75023 Contact me for a free sample:email - info@handcraftedtherapy.comtext/call -  972-658-7722Order it online: handcraftedtherapysupplies.com Visit our store:3303 North Central Expressway #240Plano, TX 75023Check out our Tales from the Table Book (coming soon) or Submit a story here Connect with Julie Alexander and Handcrafted Therapy Join our email list! https://lp.constantcontactpages.com/su/HKY9uFv To learn more about Julie Alexander, LMT, and Handcrafted Therapy Events and Wellness Center, head over to www.handcraftedtherapy.com Join the Handcrafted Therapy Facebook community at: https://www.facebook.com/handcraftedtherapy Or on Handcrafted Therapy’s YouTube channel: https://www.youtube.com/@handcraftedtherapy