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Ep 92 Part 5 How to Start a Business[Competitive Landscape & Market Gaps]

Don't Call It Small...Business

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Episode  ·  45:42  ·  Oct 12, 2023

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We're back with Episode 92, which is Part 5 of a multi-part series on "How to Start a Business" which is also a great series for business owners and leaders who need to revamp, reinvent, reignite, reimagine their current business model and outputs.Meeting AgendaWe recap Part 1 [Ep 88], Part 2 [Ep 89], Part 3 [Ep 90], and Part 4 [Ep 91]You should have completed at least 50% of the work from your homework assignments.Diving deeper into Business Plan Research [looking at the groundwork we laid in Part 2 Episode 89]Competitive LandscapeMarket GapsDefining Target Market, data points, and approaches for B2B and B2C companiesTaking your visualizations and forming them into concrete ideas to run withQuestions to ask and answer about your competition (which are possibly also companies that you admire.)Industry trends researchBrand offers, price points, and value propositionsMarket penetration, profit optimization, testing pricing limits, competitors' pricing strategies, staying ahead of strategies that can undercut your pricesChallenges with analyzing competitor pricingCustomer Experience: Your competition's efforts and track record versus your ownCustomer Experience Platforms [a sample list] and the Do's and Dont's:Zendesk, Response Tek, IBM TeaLead, Clicktale, Satmetrix, Adobe Experience Manager, Clarabridge, SAS Adaptive Customer Experience, HubspotOther ways to collect data on competitionCustomer EducationReiterating the value of reviewing competition's customer reviewsWooing competition's customersCRMA lot more...and yes, you have homework!Listen, Learn, and Take Notes!SHOW INFORMATION: Company: Foreman & Associates, LLCWebsite: https://ForemanLLC.comIG: https://instagram.com/ForemanLLCPodcast IG: https://instagram.com/DontCallitSmallFB: https://facebook.com/ForemanAndAssociatesTwitter: https://twitter.com/ForemanLLCPodcast Twitter: https://twitter.com/ItAintSmallYouTube: https://youtube.com/user/ForemanAssociates HOST: Natasha L. Foreman, Managing Director, Foreman & Associates, LLCWebsite: https://NatashaForeman.comIG: https://instagram.com/NatashaLForemanFB: https://facebook.com/NatashaLForemanTwitter: https://twitter.com/NatashaLForemanLinkedIn: https://linkedin.com/in/NatashaLForeman Theme Song: “Higher Up” by Shane IversBusiness Shout-Out Segment Song: “Pulsar” by Shane Ivers Copyright 2023. Foreman & Associates, LLC. All Rights Reserved.

45m 42s  ·  Oct 12, 2023

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