Mike Mellor is President and Founder of 742Advisors.With over 20 years of experience in marketing and business development for professional services firms, Mike recently launched a legal marketing consultancy called 742advisors which is focused on helping smaller and midsize firms to improve their bottom line.He is passionate about reducing marketing bloat and waste, implementing strategic plans, supporting business development efforts, creating referral relationships, and leveraging my expertise (and network) to earn market share for my friends and clients.Connect with Mike on LinkedIn: https://www.linkedin.com/in/michaelmellor/Visit 742Advisors: https://742advisors.com/On This Episode, We Discuss…Transforming Small and Midsize Firms' Marketing Processes How Law Firms Can Use Internal Data to Their AdvantageWinning Clients in a Competitive MarketCRM systems