In this episode, the practical applications and potential pitfalls of AI in sales discussions are explored. Jim Irving shares his extensive experience in the tech industry, shedding light on effective use cases and common misconceptions about AI. The conversation delves into the symbiotic relationship between sales and marketing, introducing a unique tool, the SM3 Maturity Matrix, designed to align and assess these critical business functions. Key suggestions for businesses include cautious but proactive adoption of AI and continuous evaluation of sales and marketing strategies.About Jim Irving_-49 years in business.  30 in corporate (all in Tech) from door-to-door, to management and then business leadership roles - VP and MD level with major, Tier one vendorsReceived about 20 sales awards in that time.Took an MBA at age 45.Mixed sales and marketing roles (up to national marketing director level)Effected 9 turnarounds/business accelerations, then…19 years running my own consultancy - training, coaching, mentoring, strategic work.  he has helped over 100 companies, and trained around 5,000 people across 25 countriesFrom Jim "I love sales and marketing!"Connect with Jim:LinkedInhttps://irvingmaturitymatrix.com/Connect with Harry: LinkedInhttps://sellingwithdignity.com/Join my Facebook Group: https://www.facebook.com/groups/sellingwithdignity