This episode of Sales Made Easy welcomes Randy Chaffee, a sales expert with over 40 years of experience in the metal roofing and building industries and the owner of Source One Marketing. The conversation kicks off with Randy sharing insights on effectively navigating hybrid sales strategies combining old-school relationship-building techniques with modern digital tools. He discusses his book, 'Asphalt and Algorithms,' which serves as a comprehensive playbook for achieving success in the hybrid sales arena. Randy elaborates on the importance of emotional intelligence, adaptability, and maintaining authenticity across different sales environments. He also highlights the challenges and learnings from his journey as an author and his dedication to continuous improvement and giving back to the sales community.Connect with Randy:LinkedInhttps://www.amazon.com/Asphalt-Algorithms-Warriors-Playbook-Winning/dp/B0FJ6MKG4PConnect with Harry: LinkedInhttps://sellingwithdignity.com/Join my Facebook Group: https://www.facebook.com/groups/sellingwithdignity