In this episode of The ToolShed Podcast, I sat down with marketing expert Sam McEwin to unpack how smarter, more intentional marketing can completely transform a building business. With over 15 years of experience helping companies grow, Sam shares how most builders misunderstand marketing, confusing it with advertising or social media noise when in reality, true marketing is about trust, clarity, and connection. Connect with Sam McEwin: Website:https://www.bizwisdom.com.au/ Facebook: https://www.facebook.com/BizWisdomAgency/ Instagram: https://www.instagram.com/bizwisdomagency/ Twitter: https://x.com/bizwisdomagency?lang=en LinkedIn: https://www.linkedin.com/company/biz-wisdom/ Industry report: www.bizwisdom.com.au/builders2025/ SEO spreadsheet: www.bizwisdom.com.au/builderseo2025/ SEO audit page: www.bizwisdom.com.au/builderseoaudit/ Sam's LinkedIn: https://www.linkedin.com/in/sammcewin/ Watch the full episode on YouTube: https://youtu.be/EaJ48rhcHEc Take the free 2-minute Builder Freedom Readiness Scorecard: https://buildersfreedomreadiness.scoreapp.com/  Stay tuned next week when we talk about it. So, don't forget to subscribe to the show to get that episode as soon it gets released. Until then, stay healthy.