How can incentives be more effective by considering the signals they send? What role do mixed signals play in shaping behaviour?
How can incentives be designed to align with desired outcomes and intentions?What are the misconceptions and pitfalls in marketing and designing incentives?
What is the role of common sense. (chief common sense officer) in aligning incentives with strategic goals and foster a cooperative environment ?
How does self-signaling and self-identity impact the effectiveness of incentives?
How do we leverage the principles of mental accounting to enhance the impact of incentives ?
Uri answers the above questions and more as he takes us on a journey of understanding the power and pitfalls of incentives. Uri Gneezy is a Professor of Economics and Strategy and the Epstein/Atkinson Chair in Behavioral Economics, Rady School of Management, University of California, San Diego.
Uri Gneezy is an esteemed behavioural economist and author who has made significant contributions to the field of incentives and decision-making. His research focuses on understanding how incentives shape behavior and how to effectively utilize them in real-world settings.
His latest book is Mixed Signals: How Incentives Really Work
Connect with Uri on Linkedin https://www.linkedin.com/in/uri-gneezy-6292b988/
His website http://www.gneezy.com
Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur.
Please visit Jasravee at https://jasravee.com/
Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/
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00:00 Preview & Introduction to Uri Gneezy
02:30 Idea of Book Mixed Signals
03:48 Fine as a Price - Parents Coming Late
07:16 Psychological & Non-Monetary Incentives
10:24 Self-Signaling Incentives
11:47 Aligning Incentives with Culture, Organizational Values
12:48 Mixed Signals in Workplace
16:37 Chief Commonsense Officer: The Art of Messaging
20:01 Crafting Incentives Examples - Loyalty Programme Incentives of Airlines
21:30 Crafting Incentives Process - A/B Testing, Knowing Your Customer
22:18 Knowing Your Customer - Toyota Triumphs Honda in Green Incentive Game
26:27 Negative Incentives and the Power of Punishment
28:22 Incentives for the Long Term - Being Good for The Planet, Smoking
30:40 Habit Formation and the Choices We Make
35:31 Free Sampling and the Art of Price Promotions
39:21 Mental Accounting in Incentive Design - Free Fuel vs. Cash
42:56 Personally Speaking with Uri Gneezy - Rapid Fire
47:09 Connecting with Uri Gneezy
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