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Ep 103 : Doug Kessler on How to Create a Great Content Brand? Principles, Pillars & Process

Jagged with Jasravee : Cutting-Edge Marketing Conversations with Thought Leaders

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Episode  ·  52:35  ·  Apr 13, 2023


What is a Galvanizing Story? Can a Galvanizing Story Really Unify Your Marketing and Sales Strategies? How to creating a Great Content Brand ? What are the Six Principles of Great Content Brands? What is the importance of Content Pillars ? Are You Missing Something Tangential? What is the role of Confidence & Experimentation in Content Marketing? What is the role of AI & Chat GPT in content marketing ? How to Hire a Specialist Agency for Content Marketing ? Attributes of a Great Content Writer ? Doug answers the above questions and many more as he takes us on a fascinating journey of how to create a good content brand . Doug Kessler has over 30 years of experience in B2B marketing and is the Executive Creative Director and Co-founder of Velocity Partners. Doug is a frequent speaker at marketing events and a prolific writer. Doug is a copywriter at heart but also enjoys analytics. Please visit his company http://www.velocitypartners.com Connect with him on Linkedin https://www.linkedin.com/in/dougkessler Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur. Please visit Jasravee at https://jasravee.com/ Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/ Email Jasravee at jasravee@theadiva.com Index of Content 00:00 Preview & Introduction to Doug Kessler 03:23 The Power of a Galvanizing Story, Role of Change 09:12 The Hubspot Story: How Inbound Marketing Became a Game-Changer 11:38 What is a Great Content Brand 16:11 6 Principles of Great Content Brands 19:12 Content Focus Falling Flat? How to Resist the Urge to Be Obvious 21:44 Content Pillars: Are You Missing Something Tangential? 26:08 Confidence in Content Marketing, Dumb Ways to Die 31:44 Content Marketing is Biggest Threat to Content Marketing 32:25 Chat GPT & AI for Content Marketing 34:35 Stealing Content to Keep Up 37:38 Hiring a Content Agency 41:15 B2B Marketing - Hard-work & Integrity 46:58 3 Qualities of a Great Content Writer 47:44 Rapid Fire - Personally Speaking with Doug Kessler 51:32 Connect with Doug Kessler Six Principles of Great Content Brands according to Doug are 1. Relevance: Great content brands understand their audience's needs and create valuable content that speaks to them. This builds trust and establishes the brand as a go-to source for information. 2. Consistency: A great content brand maintains a consistent voice and style across all content, reinforcing its identity and making it easier for the audience to recognize and remember. 3. Authenticity: Great content brands are honest, transparent, and true to their values and mission, building a loyal audience that trusts and respects them. 4. Storytelling: Great content brands use storytelling to engage and connect emotionally with their audience, making content more memorable and relatable. 5. Audience focus: Great content brands prioritize their audience's needs, preferences, and behaviors, creating content that aligns with those factors and listening to their feedback. 6. Innovation: Great content brands experiment with new ideas and formats to keep content fresh, attract new audiences, and position themselves as thought leaders. Follow Jagged with Jasravee on Social Media Campsite One Link : https://campsite.bio/jaggedwithjasravee Facebook Page : https://www.facebook.com/jaggedwithjasravee Instagram : https://www.instagram.com/jagggedwith Podcast Page : https://anchor.fm/jagged-with-jasravee Youtube Page : https://www.youtube.com/c/jaggedwithjasravee Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle Pvt Ltd. Website : https://jasravee.com/

52m 35s  ·  Apr 13, 2023

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