Emerging media platforms with highly-engaged DEI communities are providing new opportunities for brands to create campaigns – meaningful media experiences - which engage effectively with DEI audiences.In this episode, host Ben Downing, Global Managing Director, Ethical Media and Strategic Partnerships, Havas Media Network and co-host Olivia Dotzek, Strategy Director, Havas Media Network sit down with Robyn Exton, the founder of HER, the world's largest dating and community app for queer women, nonbinary, trans and gender non-conforming people and home to 12 million people around the world, and Amy Still, co-founder, Whisk, which monitors the ‘rising stars’ in emerging media.Together Ben, Olivia, Robyn and Amy discuss a raft of issues from how HER is creating meaningful media experiences for brands and what showing up in an authentic way looks like for a brand to details on how HER collaborates with brands and the impact of engaging insights from HER early in the strategy development process lead to success.Research published by Simpson Carpenter  (2019) revealed that 31% of the LGBTQ population felt that the ad industry was portraying them badly and 40% of the general population believed advertising was failing to portray different gender identities properly. This year showing solidarity during Pride, and beyond, is more important than ever, underline our guests. From a media perspective, this means ensuring that inclusive values are reflected in where brands invest - ensuring support for minority-owned media platforms and publishers, that are a meaningful source of community and representation for their audiences, and being highly conscious of not inadvertently funding misinformation or anti-inclusive content.We’d love to hear your thoughts about meaningful media. Drop us a line! podcast@havasmg.com and reach out on our socials:Facebook: https://www.facebook.com/HavasMediaGroup/LinkedIn: https://www.linkedin.com/company/havas-media Hosted on Acast. See acast.com/privacy for more information.