In this Sales POP! episode, John Golden interviews Neil Emeigh, CEO of Rayobyte. Neil shares his journey of navigating the challenges of competing in a saturated market, shifting from a personalized approach to a corporate persona, and ultimately returning to authenticity. He discusses how embracing transparency and building genuine connections have been crucial to Rayobyte's success. Neil offers valuable insights on maintaining a relatable brand, focusing on trust, and staying true to core values in a competitive landscape.