In this podcast episode of our Ecommerce Summer School, we discuss why Loyalty Programs backfire and how to fix it. Our featured guest on the show is  Dastan Chikeev, Content Team Lead at growave.io.  Topics discussed in this episode: What factors contribute to a successful loyalty program, including analytics, customization, and active communication How micro-engagements like social media interactions can be rewarded to boost customer loyalty Why the value of loyalty points is a critical consideration for program successHow email notifications play a vital role in maintaining customer engagement within loyalty programs Why accumulating hundreds of customer reviews is essential for building trust and credibility How tiered loyalty programs and creative rewards can differentiate a brand's offering What common mistakes merchants make when implementing loyalty programs Why loyalty programs are crucial for e-commerce success in an era of rising customer acquisition costs Links & Resources Website: https://www.growave.io/ Shopify App Store: https://apps.shopify.com/growave LinkedIn: https://www.linkedin.com/in/dastan-chikeev/ Get access to more free resources by visiting the show notes athttps://t.ly/QXT_y ______________________________________________________ LOVE THE SHOW? HERE ARE THE NEXT STEPS! Follow the podcast to get every bonus episode. Tap follow now and don’t miss out! Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/ Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak Partner with us: https://ecommercecoffeebreak.com/partner-with-us/