In this week’s episode, I visit with Alastair McDermott, founder of The Recognized Authority. Join us as we chat about the benefits of a niche, what horizontal and vertical niching and specialization  means, and why you shouldn’t be afraid of narrowing the pool of potential clients.Find out:Why being a jack of all trades isn’t helping you get more clientsWhy referrals are dangerousWhat you can you do for marketing instead of asking for referralsHow niche and specializations fit in with building a scalable and saleable businessHow a solid workflow can help youThe symptoms that your business  needs to specializeAlastair McDermott is an author, consultant & coach who hosts The Recognized Authority Podcast and The Specialization Podcast. Alastair helps consultants & invisible experts to become The Recognized Authority in their field so they can have more impact and command higher fees.Connect with Alastair at The Recognized Authority:https://therecognizedauthority.com/podcast/https://www.linkedin.com/in/alastairmcdermott/https://twitter.com/WhatStrategy https://www.youtube.com/TheRecognizedAuthorityhttps://www.instagram.com/RecognizedAuthority/https://podcasts.apple.com/us/podcast/the-recognized-authority/id1552201264https://podcasts.apple.com/us/podcast/the-specialization-podcast/id1593107395Listen to Erin when she guested on Alastair’s podcast here: https://therecognizedauthority.com/leverage-your-expertise-with-intellectual-property/We would love you to consider supporting Alastair’s favorite charitable organization: https://action.aclu.org/give/nowConnect with Erin and find the resources mentioned in this episode at hourlytoexit.com/podcast.Music credit: Yes She Can by Tiny MusicA Podcast Launch Bestie production