As I have been digging deeper into copyrights and contracts, I’ve been getting a number of questions about trademarks. So I thought I would replay this interview with Radiance Harris, an expert in trademarks, from 2022 to answer your trademark questions!Here are 3 key takeaways from our conversation with Radiance Harris:Conduct an Intellectual Property Audit: It's important to identify all your intellectual property assets, including trademarks, copyrights, and trade secrets. By conducting an intellectual property audit, you can ensure proper protection and leverage your assets for maximum benefit.Secure Your Trademarks Early: Trademarks are crucial for brand protection and exclusivity. Radiance emphasizes the importance of securing trademark protection as soon as possible. Working with a specialized trademark attorney significantly increases the chances of success in your trademark application.Enforce Your Trademark Rights: Obtaining a US federal trademark registration is just the first step. As a trademark owner, it's your duty to monitor and enforce your rights. Radiance outlines various options for enforcing trademark rights, including sending cease and desist letters and pursuing legal action if necessary.Don't miss out on this informative episode. Tune in to "Hourly to Exit" and let us know your thoughts!More About Our Guest:Radiance W. Harris, Esq. is an award-winning trademark attorney, bestselling author, and speaker. As the founder and managing attorney of Radiance IP Law, she helps emerging businesses protect, monetize, and grow profitable brands with trademarks. She has successfully represented startups and multinational corporations across diverse industries. Previously, she worked at one of the world’s largest law firms representing Fortune 200 brands. During her extensive career, Radiance has been widely recognized as a thought leader in the intellectual property law field. Her accolades include Maryland Rising Stars for Intellectual Property by Super Lawyers, Washington, D.C. Rising Stars for Intellectual Property by Super Lawyers, and Nation’s Best Advocates: 40 Lawyers Under 40, to name a few. She has also been featured as a legal expert in a variety of publications, including Forbes and The New York Times.Connect with Radiance Harris:WebsiteLinkedInConnect with Erin and find the resources mentioned in this episode at hourlytoexit.com/podcast.Erin's LinkedIn Page: https://www.linkedin.com/in/erinaustin/Think Beyond IP YouTube Page: https://www.youtube.com/channel/UCVztXnDYnZ83oIb-EGX9IGA/videosMusic credit: Yes She Can by Tiny MusicA Team Dklutr production