As I talk to my listeners about their journey from Hourly to Exit, I assume they will be building Intellectual Property (IP) assets to sell to clients and the public. Well, unless you figured out how to reinvent the wheel, you may be inspired by or even using materials that another expert in your field created. Giving that person credit and promoting their book is the right thing to do, but it may not be enough. You may need to ask for permission.In this episode of Hourly to Exit, I cover some critical points about getting permission to use someone else’s copyrighted materials, including:Understanding the nature of the copyrighted material as an asset the owner can use for profitThe process for securing permission, including finding the actual owner (hint, the author isn’t always the owner!).Why it’s essential to get permission in “writing,” which has specific formalities more complex than you’d think.BONUS: We take a brief detour into the fascinating world of filmmaking.For any expert with a service-based business, it’s critical to build your reputation and your IP inventory on a solid foundation. Getting the correct permissions is an important step. If you aren’t sure about whether you can use something in your materials, contact me for a consultation.Connect with Erin to learn how to use intellectual property to increase your income and impact. hourlytoexit.com/podcast.Erin's LinkedIn Page: https://www.linkedin.com/in/erinaustin/Think Beyond IP YouTube Page: https://www.youtube.com/channel/UCVztXnDYnZ83oIb-EGX9IGA/videosMusic credit: Yes She Can by Tiny MusicA Team Dklutr production