Understanding the value you bring to your clients is a critical insight into the path to success for those of us who provide expertise-based services. In this episode of Hourly to Exit, we got meta in our conversation with Ellen Grace Henson, a management consultant focusing on product management. She offered insights based on her work and business that apply to our journey toward creating a business that can be operated independently from our own time. In this episode, you will learn about:The importance of alignment across your business – including your legal and finance operationsThe three types of value we provide to clients: incremental, innovative, and transformationalHow to leverage the common challenges you address regardless of your client size or industryBONUS - Ellen Grace introduces us to a nonprofit community for women in consultingIn the journey to scaling our business, Ellen Grace’s understanding of product management translates seamlessly to our “product” –our expertise. Her path has led to creating frameworks and other products that can operate independently from her time. If you have reached that point in your business and are interested in protecting this intellectual property, contact me for a consultation.More About Our Guest:Managing Director and Founder of Marketing Mechanics, Ellen Grace Henson, has been involved with high-tech business strategy and product management since the mid-’90s and has been a consultant for 18 years. A thought leader with experience in multiple markets and technologies, Ellen Grace brings a unique combination of analysis and creativity to business and product strategy, market and customer insight, and product-delivery process design. Working with Marketing Mechanics helps organizations achieve alignment from the end user to the bottom line - leading to increased revenue, engaged employees, and satisfied customers. Ellen Grace has contributed to the strategy, design and delivery of successful products for start-ups as well as Global 500 companies. A respected guest lecturer in the MBA program at Santa Clara University, she helped define and deliver the inaugural product management certification program, “Productizing Innovation,” for the Executive Development Center at the university. Ellen Grace is a graduate of MIT and past president of Women In Consulting, a professional association headquartered in the San Francisco Bay Area.Connect with Ellen Grace Henson:WebsiteLinkedInConnect with Erin and find the resources mentioned in this episode at hourlytoexit.com/podcast.Erin's LinkedIn Page: https://www.linkedin.com/in/erinaustin/Think Beyond IP YouTube Page: https://www.youtube.com/channel/UCVztXnDYnZ83oIb-EGX9IGA/videosMusic credit: Yes She Can by Tiny MusicA Team Dklutr production