Do you know my nickname for “non-competes”?  “Niche killers.”  A non-compete is a provision that restricts your ability to seek and work with similar clients.  And what is a group of similar clients?  A niche! Non-competes are the enemy of strong positioning. Being the go-to person for a niche increases profitability and authority.In this episode, I discuss how to identify and negotiate these controversial provisions. A few topics we will be talking about are:Improving your profitability by focusing on your nicheWays to narrow down the non-compete provision as a means of compromiseThe importance of negotiating an agreement to protect your business This was an intentionally surface-level discussion; don’t hesitate to send me a message with your questions. Connect with Erin and find the resources mentioned in this episode at hourlytoexit.com/podcast.Erin's LinkedIn Page: https://www.linkedin.com/in/erinaustin/Think Beyond IP YouTube Page: https://www.youtube.com/channel/UCVztXnDYnZ83oIb-EGX9IGA/videosMusic credit: Yes She Can by Tiny MusicA Team Dklutr production