In this episode, I talk about the role that contracts and processes play in meeting your KPI objectives.Key Performance Indicators (KPIs) are those metrics that are most critical to your business. KPIs are used to help you measure your progress toward achieving your strategic goals. KPIs apply throughout your business from four perspectives: financial, customer, process, and people.Today I cover contracts and their impact on KPIs in the following areas:• Customer Acquisition Costs (CAC)• Customer Lifetime Value (CLV)You will be surprised to learn all of the ways that contracts and SOPs have a material impact on your business. In other words, contracts aren’t just about intellectual property.If you have more questions regarding this topic,  don’t hesitate to reach out to me.Connect with Erin and find the resources mentioned in this episode at hourlytoexit.com/podcast.Erin's LinkedIn Page: https://www.linkedin.com/in/erinaustin/Think Beyond IP YouTube Page: https://www.youtube.com/channel/UCVztXnDYnZ83oIb-EGX9IGA/videosMusic credit: Yes She Can by Tiny MusicA Team Dklutr production