Environmental, social and governance (ESG) is a term used to represent an organization's corporate financial interests that focus mainly on sustainable and ethical impacts. Despite the war on “Woke”, ESG is here to stay and not just for large public companies. Christy Cook, an expert who focuses on ESG for small to medium size businesses, joined the podcast to talk about the subject and shed some light. Christy is an amazing resource, as is her business – InvestHER Strategies. We talked about the importance and permanence of ESG and some other issues, including:How to incorporate ESG into the fabric of your businessTop 3 ways to scale from an ESG perspectiveWhy ESG matters for businesses of any sizeBONUS: we covered some truly inspiring prompts for a daily journaling practiceI hope you enjoy this podcast as much as I did. Using our businesses to create an economy that works for everyone is why we’re here. If you are thinking about scaling your business, ESG is clearly crucial. So is IP, and if you want to know more about how to grow your business through your IP, contact me.Connect with Erin and find the resources mentioned in this episode at hourlytoexit.com/podcast.Erin's LinkedIn Page: https://www.linkedin.com/in/erinaustin/Think Beyond IP YouTube Page: https://www.youtube.com/channel/UCVztXnDYnZ83oIb-EGX9IGA/videosMusic credit: Yes She Can by Tiny MusicA Team Dklutr production