The key to scaling your expertise-based service business is transforming your assets into something you can replicate, and an online course (an e-course) is one way to do that. I had a conversation with Molly Kaiser, who has a decade of experience building, selling, and teaching others the secrets to a good ecourse. In this episode, you willLearn the ingredients to a good, profitable ecourseUnderstand the difference between a $19.95 and a $997 course, and how to price your ownHear about a quick, effective way to build the base you need to sell your courseAs a bonus: Molly will share some hard-learned “don’ts” about selling your businessMolly was super generous with her time and information in a space that I think many experts see as their next step in business. If you are considering your hourly-to-exit journey and want to make sure you are lining up your IP to make key transitions, contact me, and we can discuss how I can help.Connect with Erin and find the resources mentioned in this episode at hourlytoexit.com/podcast.Erin's LinkedIn Page: https://www.linkedin.com/in/erinaustin/Think Beyond IP YouTube Page: https://www.youtube.com/channel/UCVztXnDYnZ83oIb-EGX9IGA/videosMusic credit: Yes She Can by Tiny MusicA Team Dklutr production