As you grow your team, Organizational Culture becomes one of the critical moving pieces in the valuation of your business. I was lucky enough to have a conversation with Lilly Smith, an expert in this subject. Together we talked about what organizational culture means and, more importantly, what it can imply to others as an essential part of your business brand. In this episode, you will learn· The meaning of Intellectual Capital, which is a vital asset to your business· How the barrier between internal and external culture has vanished, and why this matters.· Key indicators that your organizational culture might be suffering· As a Bonus: when we got Meta, we talked about when to plan an exit strategy from your businessLilly had some important messages about organizational culture, one of which concerned having systems in place to guide and structure your culture. Guess what? That’s veering into intellectual property territory, so if you have been developing these systems and materials, you may want to contact me to discuss how best to protect them.Connect with Lily: https://www.linkedin.com/in/lilysmithorigen/We would love it if you would consider supporting Lily’s charity of choice: https://saltcares.comConnect with Erin and find the resources mentioned in this episode at hourlytoexit.com/podcast.Erin's LinkedIn Page: https://www.linkedin.com/in/erinaustin/Think Beyond IP YouTube Page: https://www.youtube.com/channel/UCVztXnDYnZ83oIb-EGX9IGA/videosMusic credit: Yes She Can by Tiny MusicA Podcast Launch Bestie production