How do you build a ₹1500 crore food empire — with no restaurants, no chefs, and no legacy playbook?In this episode, we sit down with Jaydeep Barman, co-founder and CEO of Rebel Foods, to decode how one of India’s most ambitious startups is reimagining the entire food industry — from the cloud kitchen up.This isn’t a story about biryani and wraps. It’s about systems, second-order thinking, and why Rebel is closer to AWS than McDonald’s.We break down the flywheel that powers 45+ brands across 10 countries — from Beiruz to Faasos, from Oven Story to 500 Calorie Project. Jaydeep shares how they kill bad ideas early, how their chefs became "Chief Delight Officers", and how a supply chain obsession turned into global expansion.We also go deep into founder psychology — from how Jaydeep uses mountaineering to think clearly, to how he recruits, writes, and leads on an infinite canvas.This episode isn’t startup hype. It’s a masterclass in operational leverage, cultural scale, and building enduring businesses in the world’s most complex food market.⏱️ Timestamps:00:00 – Introduction01:50 – What are the key learnings from the food business?08:58 – How large is the entire group to begin with?14:35 – How has food in India evolved in the ecosystem?21:53 – How does Jaydeep respond to trends vs being forward-looking?29:15 – How does he want to shape a particular sector?33:02 – What does it mean to start a brand?40:20 – What does it mean to replicate success across brands?45:28 – What are the innovations happening in kitchens?56:40 – How does Jaydeep plan to take his business outside India?1:03:40 – Why are team members important for long-term success?1:20:07 – What surprises has Jaydeep encountered in his journey?1:25:28 – What would Jaydeep be doing if he weren’t at Rebel?1:27:35 – What motivates Jaydeep to keep building Rebel?1:33:40 – What are the key things Jaydeep has learned on his journey?1:38:11 – Outro Support the PodcastIf this episode made you rethink scale, systems, or the future of food — share it with a founder, drop a comment, and subscribe. Your support helps us bring sharper stories to India's builders. Follow Jivraj on Instagram: @jivrajsinghsachar#IndianSiliconValley #RebelFoods #JaydeepBarman #CloudKitchens #StartupExecution #IndiaD2C #FoodTechIndia #ScaleWithSystems #FounderPlaybook #ISV #ConsumerInfra #InfiniteCanvas