
E213 - This Indian Founder Broke Every Rule And Built a Global Luxury Brand | Gautam Sinha, Nappa Dori
Indian Silicon Valley with Jivraj Singh Sachar
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Episode · 1:07:07 · Apr 13, 2025
About
India’s startup playbook worships speed, scale, and funding. But what if you rejected all of it—and still won?In this episode, we sit down with Gautam Sinha, founder and creative director of Nappa Dori, who built a global luxury brand from India by going against every startup norm.No VC. No MBA. No blitz-scaling.Just instinct, craftsmanship, and relentless belief in design.Gautam didn’t just build a brand—he built a market that didn’t exist. He priced products on taste, not cost. He opened stores in London and Dubai while staying bootstrapped. And he turned a scooter garage into one of India’s most admired design-first businesses.We explore:• Why most Indian brands stay stuck in the “supplier mindset”• How Gautam built trust and pricing power in a discount-driven market• What startup myths he broke by staying bootstrapped for 15+ years• Why Indian factories refused to work with Indian brands• The playbook behind international expansion—without funding• How to scale creative taste without losing soul• What Gautam believes MBAs and B-schools get completely wrong• How Cafédori, Dori Living, and in-store design became strategic brand extensions• What founders should know about instinct, doubt, and long-term thinkingWhether you're a founder tired of chasing funding, a creative fighting to retain your voice, or someone curious about how global Indian brands are actually built—this episode is a refreshing rebellion against the system.⏱️ Timestamps00:00 - Introduction02:49 – What’s your approach to building luxury products from India?04:38 – After 15 years, how does it feel looking back?07:20 – How did you shape your brand’s foundation and aesthetic?12:43 – How did you grow while staying bootstrapped?16:10 – How did you learn business on the go? Any advice?19:35 – How does a creative mindset help in business?23:03 – How did you scale your creative vision across the team?25:41 – How are you handling the challenge of scaling?26:31 – What do you want customers to feel in a Nappa Dori store?31:57 – How do you decide which products to launch?35:45 – In moments of doubt, what keeps you going?41:16 – What’s the reality of launching internationally?46:38 – What’s the product creation process and team size?51:37 – How do you balance growth and quality?01:04:35 – What would you tell your younger self?01:06:37 - Outro Support the PodcastIf you found this episode valuable, share it with a founder, leave a comment, and subscribe—your support helps us spotlight more underrepresented builders reshaping India’s future. Follow Jivraj on Instagram: https://www.instagram.com/jivrajsinghsachar/#IndianSiliconValley #FounderStories #NoVC #GlobalFromIndia #LuxuryStartups #BootstrappedSuccess #DesignBrands #NappaDori #CreativeBusiness #ISV #BuildForIndia #GautamSinha #CreativeEntrepreneurs
1h 7m 7s · Apr 13, 2025
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