This week, Roger sits down with Seaton Sheldon, a thriving young entrepreneur based in Bowling Green, Kentucky. Seaton recounts his journey of growing up in an entrepreneurial family and how his father's wisdom shaped his career path. He delves into the challenges and triumphs of opening his two businesses—RockBox Fitness and SWET Studio, a recovery, sauna, and cold plunge studio.  Seaton also discusses the grind of starting a business, the importance of relationship-building, and the key lessons he's learned along the way. Roger and Seaton explore his passion for holistic wellness, his transition from collegiate baseball to entrepreneurship, and the deep-rooted values of family and faith that guide his approach to life and work. Throughout the conversation, Seaton offers practical advice for aspiring entrepreneurs, sharing insights on team building, leadership, and the realities of running two growing businesses. His story is an inspiring example of how passion, discipline, and perseverance can lead to lasting success.   Topics Include: Seaton's Transition from Baseball to Business The Challenges & Realities of Running a Business Seaton's Tips on Building a Strong Team Balancing Passion and Mental Health The 3 Pillars of Faith, Family, and Fitness   Seaton's Book Recommendations:  The Miracle Morning: The Not-So-Obvious Secret Guaranteed to Transform Your Life  Born to Run: A Hidden Tribe, Superathletes, and the Greatest Race the World Has Never Seen   Connect with Seaton:  RockBox Fitness Bowling Green SWET Studios LinkedIn Instagram Facebook    Let's Get Social: Connect with Roger and ThriveMore Brands   Check Out Roger's Book: An Insider's Guide to Business: Secrets From an Entrepreneur's Playbook   Visit Us: ThriveMore Brands Website   Check Out Our Sponsor: RockBox Fitness is a state-of-the-art boutique fitness studio that combines confidence-building boxing and kickboxing with strengthening functional exercises. As the $96.7 billion fitness industry continues to grow, RockBox Fitness is in the perfect position to continue as a fast-growing, successful brand. If you're looking to transform lives in your community, visit Rockbox Fitness for more information! ThriveMore Autopilot helps small and mid-sized business owners scale quickly without the struggle and headache. ThriveMore Autopilot is your strategic marketing and sales partner that rapidly grows your business by generating new leads, nurturing those leads, and booking those leads so they become long-term, paying customers.   Produced By: Social Chameleon