Sam Kuehnle from Refine Labs joined Danny on the latest episode of the Marketing Science Podcast. They discussed lead generation v demand generation, knowing your audience, effective B2B social media strategy and tips for taking new marketing initiatives to the C-Suite. NotesLinkedIn: https://www.linkedin.com/in/samkuehnle/Buyer Persona book referenced: https://www.amazon.co.uk/Buyer-Personas-Customers-Expectations-Strategies/dp/1118961501 Hosted on Acast. See acast.com/privacy for more information.