The '12 Days of Business' Mini-SeriesDay 12: Dana Farber: How to Use Customer Insight Mapping to Reveal Misconceptions Sabotaging Your MarketingGet all '12 Days of Business' here.Episode Summary:As part of our special "12 Days of Business" mini-series, Nick Berry shares a segment with Dana Farber, Founder of Moonstone Marketing, to explore the power of customer insight mapping. Dana shares how marketers can uncover hidden biases and better understand their customers’ journeys to build authentic brand trust. Through a live exercise, Dana and Nick reverse-engineer a recent purchase to reveal the subtle touchpoints and emotions influencing buying decisions. This episode is packed with actionable insights to help business owners elevate their marketing strategies with empathy, authenticity, and data-driven approaches.Takeaways:Understand touchpoints: Small moments build trust and shape the customer journey.Stories over discounts: Authentic storytelling drives full-price conversions.Know your audience: Empathy bridges the gap between assumptions and reality.Holistic strategies win: Multi-touchpoint marketing creates a seamless journey.Links:Moonstone MarketingDana on LinkedInMoonstone Marketing InstagramChapters: 03:40 What is Customer Insight Mapping?07:37 Building Awareness Through Influence 08:44 Gaining Trust Through Familiarity09:31 Engaging with the Brand for Confirmation 11:57 From Intention to Purchase17:07 The Right Story Beats Discounts20:22 Owners Don’t Always Understand Their CustomersToo many priorities, not enough clarity? In ~6 minutes, get a free 90-Day Business Growth Roadmap: your stage snapshot, the single constraint to fix now, your top 3 moves, and a week-by-week plan you can start Monday. Grab yours: https://www.nickberry.info/roadmapNew here? Meet entrepreneur and business advisor Nick Berry.The Business Owner's Journey podcast is where entrepreneurs, leaders, and innovators join entrepreneur Nick Berry to share stories, challenges, and strategies from their journeys as business owners. Nick Berry is an entrepreneur and business advisor, known for creating the Business Alignment System™ and 5 Stages of the Business Owner’s Journey. He offers a (free) personalized 90-Day Business Growth Roadmap telling you exactly where you are today and what specific steps to take next. Official: NickBerry.info. tBOJ is hosted by Nick Berry, produced by Nick Berry, Kelly Berry & FCG. Sponsors: Redesigned.Business, FR, Entrepreneur's Edge