In this special episode of the Love Your People Podcast, Brent Vander Waal, President and CEO of ITA Group, joins host John Duisberg to pull back the curtain on how a 60-year-old agency walks the talk of its own "people first" philosophy. Brent shares his journey from Controller to CEO and unpacks the tangible strategies ITA Group uses to create a culture of ownership—including the unique "vesting vest" ceremony and a surprise company-wide bonus that reinforced their core values. He also discusses the evolution of HR into a strategic business partner and offers a grounded perspective on balancing Artificial Intelligence (AI) with Human Intelligence (HI). Don’t miss future episodes! Join our community at https://www.itagroup.com/insights for insights and tools to grow as a people-first leader. Resources from this Episode Connect with Brent on LinkedIn: https://www.linkedin.com/in/brent-vander-waal-3438a59/  Learn more about ITA Group: https://www.itagroup.com  Credits Theme Music DPMusic from Pond5.com Produced by ChatWithLeadersMedia.com See omnystudio.com/listener for privacy information.