In this episode of Content 360, we discuss how to create the perfect lead magnet. Lead magnets are a form of inbound market that drives leads into your business. This is an area that Talisa specialises in, as she creates a multitude of lead magnet strategies for her 10X clients. A lead magnet compels your target audience to come to your website to download a valuable piece of content in exchange for their email address. Topics covered are:Different types of lead magnets to createBenefits of creating lead magnets Process of creating a lead magnet Lead magnet best practice How to keep your audience engaged through the buying cycle Join us over on social media for more content marketing tips: LinkedIn → https://www.linkedin.com/company/content360fm/Instagram → https://www.instagram.com/content_360fm/YouTube → https://www.youtube.com/channel/UCqg87GXjsobkU5ldQg669GAEmail → Content360uk@gmail.com