Jack Espy didn't plan to start a canned cocktail brand, but when he saw the demand for healthier drinks, Spirited Hive was born. In this episode, he shares insights on entrepreneurship, branding, and building a mission-driven business. What you'll learn: How consumer trends shape product innovation. Why transparency and ingredient quality build trust. The role of social connection in branding. Join us as we dive into the Spirited Hive journey and what's next for this exciting brand!