Reading great books about copywriting isn’t enough, because if you’re just reading, you’re not necessarily learning. And if you’re not learning, you won’t write amazing copy. So on the Tried It podcast, for every book that Nicole and Sarah read, they commit to implementing three things they learnt from it and to reporting back to you, their faithful podcast listeners. In this episode, Nicole and Sarah recap the three implementation commitments they made after reading Ann Handley’s book Everybody Writes. They share what worked, what didn’t work and what you can do to become a better copywriter. You’ll hear about how to edit copy, how to write more creatively and there’s a great idea in there for your social media calendar too. At the end of the episode, Sarah and Nicole announce the next book they’ll read for the Tried It podcast. If you want to get better at writing copy, sign up for the Tried It Podcast Membership, which includes access to the newsletter. Unlike the podcast, the newsletter runs all year round, giving you the shot of Vitamin C your copywriting business needs. You’ll receive actionable advice straight into your inbox, plus you can ask Nicole and Sarah for their thoughts on your copywriting. Don’t forget to subscribe to the Tried It podcast to get the next episode automatically in your favourite podcast app!Timestamps[2:30] Nicole recaps her three implementation goals and shares her results [10:00] Sarah’s implementation goals: Writing practice and reflections on creativity[17:20] “Editing is the fun part of writing”: Creating an editing process[20:20] Editing for clarity and… conciseness?[26:00] An idea for your social media content calendar [28:50] Writing your posts with a purpose in mind [31:30] Putting processes over outcomes as business owners [33:35] What you’ll get out of joining the Tried It Membership programme  [38:05] Announcing the next book featuring on the Tried It podcastLinks and Resources Related To This EpisodeBuy your copy of Everybody Writes by Ann Handley (Second Edition)750 Words writing siteBuy Claire L. Fishback’s 30 Days of Writing PromptsStay In Touch With The Tried It TeamJoin the Tried It Membership hereCheck out our websiteEmail: podcast@trieditcopy.comWell hello there, copywriting friend! This is the Tried It podcast: Your proven pathway to a better copywriting business. How do we know it works? Because we’ve Tried It. We’re Nicole and Sarah, two copywriters on a mission to elevate your freelance copywriting game. We’re reading the great books about copywriting, marketing and business. Once we’ve read each book, we spend a hot minute applying the techniques we’ve learnt to our own businesses and to our client work. And then, we talk about it. We’re learning, out loud. Join us on our journey to polish up our copywriting skills, every episode! You’ll get actionable copywriting techniques, real-life case studies, business advice, mindset reframes and marketing strategies.Join our membership to get access to the Tried It weekly newsletter, as well as the chance to pick our brains and to vote for the next book we talk about on the Tried It podcast. It’s your...