What if the key to lasting change, deeper persuasion, and even identity shifts could be traced to just two words? In this episode of The Result Show, Dr. David Shephard and Pete Burnett reveal the principle of commitment and consistency. This isn’t just about influence in business or sales—it's how people come to define who they are. From toy shops and church sermons to cults and Tony Robbins, this is a deep dive into how tiny commitments lead to massive behavioural momentum.Chapters:00:00 - 00:27 | Introduction: Tony Robbins and the 700% technique00:27 - 01:31 | Why this principle is more powerful than we realise01:32 - 04:02 | The toy shop experiment: how manufacturers hack consistency04:03 - 05:09 | Influence in shades of grey: from encouragement to manipulation05:10 - 08:35 | Experiments: betting on horses, surveys, and emotional investment08:36 - 10:14 | Why public commitment amplifies change (Robbins & religion)10:15 - 17:09 | Smoking cessation and signed commitments: personal examples17:10 - 19:10 | Dangerous territory: cult psychology and identity change19:11 - 20:28 | Final thoughts and teaser for next episode: Social ProofIn This Episode:- Discover how small decisions turn into deep identity commitments- Learn how consistency can be used to help people change habits—or get manipulated- See how Tony Robbins uses micro-commitments to drive massive change- Understand how cults, war camps, and even childhood labels shape identity- Get real-world applications: smoking cessation, surveys, goal settingNLP persuasion, commitment and consistency, influencing magically, Tony Robbins techniques, Robert Cialdini, micro commitments, identity and change, smoking cessation NLP, consistency in psychology, public commitment power, The Result Show, NLP podcast, mindset shift, belief change, social influence, self development Hosted on Acast. See acast.com/privacy for more information.