Today’s guest is Chris Sheldrick, co-founder and CEO of what3words – the startup which is quite literally mapping the world.Chris Sheldrick grew up as a gifted musician who thought his music career was all mapped out but sadly, Chris suffers from a sleep disorder which saw him sever the very parts of his body required for such an illustrious career. Not deterred by this life-changing experience, Chris started a company that would later lead to founding what3words with his some of his best and brightest friends to forge a completely new standard in a field as old as time. Chris story is one of courage, determination, naïve optimism and grit – the golden traits of all great entrepreneurs.And in this conversation, Chris talks me through how he did it.How what3words is dividing the entire world into 57 trillion 3 by 3 meter squares using a unique combination of three words to ensure there isn’t a place on earth where someone cannot get what they need whether it is a bank account, an emergency service or a way to their destination.Quite the feat for a classically trained bassoonist.This is the startup of startup stories with so many great lessons on how to get your startup from an idea to a business, how to find your first investors and commercial partners, why PR is important for businesses like this and what a tech entrepreneur learned from a musician.I thoroughly enjoyed what was rather a unique conversation and I am certain you will too.----------------Chris on Twitter / LinkedIn and InstagramWhat3Words website and on TwitterDanielle on Twitter @daniellenewnham and  Instagram @daniellenewnham   / Newsletter  Let us know what you think of this episode and please rate, review and share - it means the world to me and helps others to find it too.