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Cannes Lions 2022 Special: Convergence of music, sports & entertainment: a fan-fueled immersive experience

The Meaningful Media Podcast

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Episode  ·  33:28  ·  Jun 27, 2022

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☀️ Cannes Lions ‘In Real Life’ returned in 2022!! And The Meaningful Media Podcast headed to La Croisette to talk about meaningful media experiences and the media that matters!  Recorded to a live audience at the beautiful and sustainable #HavasCafe, this is the second of three special Cannes episodes.  Tune in to this vibrant and insightful conversation between host Ben Downing, Global Managing Director, Ethical Media & Strategic Partnerships, Havas Media Group, Olivier Robert-Murphy, Executive Vice President, Universal Music Group for Brands and Jean-François Pathy, Marketing Director, FIFA.   With 94% of sports fans passionate about music, the union of music and sports makes for a turbo-charged, powerful combination to engage fans. Is this the ultimate meaningful experience for fans? With the live unscripted element critical for both music and sports, where does technology slot in to elevate the live experience for fans? What will hybrid experiences look like - or should look like - in this emerging space?  Join Ben, Olivier and Jean-François as together they explore the convergence of music, sports & entertainment in today’s – and tomorrow’s – world.  Listen, like, subscribe, share!  #meaningfulmedia #TheMeaningfulMediaPodcast #CannesLions2022 #HavasCafe  ⭐ We’d love to hear your thoughts about meaningful media. Drop us a line! podcast@havasmg.com.  Connect with us on our socials!  ⭐ Facebook: https://www.facebook.com/HavasMediaGroup/  ⭐ Instagram: havas_media_group  ⭐ LinkedIn: https://www.linkedin.com/company/havas-media  ⭐ Twitter: http://www.twitter.com/HavasMediaGroup  Hosted on Acast. See acast.com/privacy for more information.

33m 28s  ·  Jun 27, 2022

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