
Can Swiggy Make Instamart A Verb? | YOUNG TURKS RELOADED
Young Turks Reloaded with Shereen Bhan
Episode · 89 Plays
Episode · 89 Plays · 45:29 · Nov 29, 2025
About
In this episode of Young Turks Reloaded, Swiggy co-founder and Chief Growth Officer Phani Kishan and Amitesh Jha, CEO of Instamart, speak to Shereen Bhan about building one of India’s most defining consumer internet companies. From Swiggy’s journey of 11 years and Instamart’s five-year rise, to the $1 trillion grocery opportunity, the “OTTfication of commerce,” and the 10-minute delivery revolution, the leaders decode how convenience has become a habit for millions of Indians. They discuss dark store economics, tier-2 and tier-3 city adoption, surprising consumer categories, profitability metrics, and competition in a three-horse race. The conversation also looks at Swiggy’s new bets including Bolt and Crew concierge, the tech and people backbone behind operations, and their decadal dream of reaching 100 million users transacting 15 times a month.
45m 29s · Nov 29, 2025
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